Retail Beauty is calling on ambitious Australian beauty brands to join an exclusive delegation at the China International Beauty Expo (CIBE)—Asia’s largest and most influential beauty trade event—taking place from 24–26 June 2025 at the National Convention and Exhibition Center, Shanghai.

CIBE Shanghai is widely regarded as a launchpad for brands looking to expand into China’s flourishing beauty and wellness market. With its international profile and state-of-the-art facilities, the event is an unmatched opportunity for Australian brands to showcase innovation, build relationships, and explore new commercial pathways.

Retail Beauty’s curated program for Australian brands includes:

Access to 500,000+ Buyers & Distributors

Daily KOL Livestreaming Opportunities – Connect with millions of consumers through influential livestreamers

1:1 Matchmaking Sessions – With global distributors, retailers and salon groups

VIP Retail Tour – Visit Shanghai’s top-performing beauty stores and gain critical market insights

Luxury Gala Dinner – Network with beauty industry leaders in style

Organised by Guangzhou Jiamei Exhibition Co, CIBE is the leading trade fair in China’s booming beauty and cosmetics industry. Held annually in Shanghai each June, the event attracts more than 500,000 buyers, distributors, retailers, salon owners and decision-makers from across China, the Asia-Pacific region and beyond.

CIBE is known for its expansive scope, featuring everything from conventional skincare and makeup to professional treatments, medical aesthetics, and wellness innovations. Its themed exhibit areas—including masks, hair and nail care, and medical beauty—draw a diverse audience of professionals, innovators and experts from every corner of the global beauty ecosystem. High-profile forums and academic sessions complement the trade floor, making CIBE not only a commercial platform but a centre for thought leadership and industry insights.

Source: China (Shanghai) International Beauty Expo - Retail Beauty